Let’s map out your content



of marketers believe content quality trumps quantity


of marketers believe their organisation needs a content plan


of marketers find content marketing to be effective for their business

What is content planning?

It’s one thing to know what you want to say – it’s another to understand the best way to structure and deliver it. Content planning identifies the ideal format, frequency, content clusters and channels to ensure your content reaches the right people, at the right time. Think of it as a content roadmap, guiding the way for your content marketing strategy.  

Why do you need a content roadmap?

How many times have you stared at a blank screen, with no idea what to write or how to share it with your audience? A content roadmap makes it easy to get started, with everything already set out for you.

Map out what you want to say; when you want to say it; who you want to talk to; how you’ll share it; and the topics you want to cover in an easy-to-follow content calendar. The result? More focused content that WILL encourage more customers to take action.


 Before planning your content roadmap, book an hour with us to see what it’s all about. We’ll conduct a quick review of your website and come up with three recommendations to instantly improve your content marketing. 

Book a content review for just $150! 

What’s involved in planning a content roadmap?

Ideally you will already be clear on your content strategy as this forms the basis of any content roadmap. We’ll start by identifying 3 key content pillars that will be used to cluster information, build your profile and provide focus for your content. 

Using these pillars, we’ll come up with 12 blog post ideas to grow your authority and develop social media template posts to help you reach your audience on your chosen channels. These will be included in a detailed 12-month content calendar.

WORK WITH us to develop your content roadmap

Do you need help planning out your content? We’ll help you create a content roadmap to make content creation a breeze!

Create a content plan for $650



Get to grips with content marketing!

Does it feel like you're on a never-ending treadmill of content generation? Join us as we share practical ways to get more from content marketing so you feel less overwhelmed!

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