It’s true – you get better results with professional writing

In today’s message-driven world, your first impression as a business often comes via the written word. Your mission, your service offerings and your point of difference as a business must be concise, sharp and clear. Often you have one shot at attracting potential clients – make it count!

Sure you could have a go yourself, but why waste time and energy when you can gain immediate results by engaging a professional writer to refine your message and attract attention?

Your business IS worth it!

How can we improve your business?

Writing -


We will edit your own copy or provide consulting and coaching services to develop and improve the skills of your staff.

We can help with your newsletter development and all forms of copywriting, including SEO copywriting, to attract, engage and retain clients.

Consulting -


We provide expert advice to ensure your business grows and thrives.

We specialise in  writing, relationship management and project development, and have the expertise to look at your individual circumstances and develop strategies and processes to improve your outlook.

Projects -

Instructional Design

We will get your next (or first) course or training package up and running.

We provide instructional design solutions for your business, from writing technical and instructional manuals, to developing complete programs to attain specific outcomes for your clients and staff.

The Double Scoop Advantage

Double Scoop is a boutique consultancy based in Newcastle NSW. We specialise in providing a range of services to businesses including corporate writing, copywriting, business consultancy and instructional design solutions.

With more than 20 years experience in a range of corporate roles, the Double Scoop team can assist you:

  • to attract and retain clients through effective business copywriting;
  • build better B2B relationships with other small business owners;
  • create engaging, informative and effective courses, instructional manuals and learning material for staff and clients.

I approached Kirsty to help me with my job application. I was stuck on a few questions and with her expertise she helped me write a great application. Kirsty knows the words to use and a way to tweak the communication into words. Sue Smith

Information Officer, APS

Kirsty was really welcoming and insightful when we discussed matters relating to my ecommerce store. She’s very easy to talk to! Khai Ngo

Founder, The Kit Source

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Kirsty Russell


Let us improve your business